Information Architecture

As data modelers ensure that content is structured effectively in the database, information architects organize your content for optimal data entry as well as consumption (in the case of end-user websites and applications). Our information architects are highly skilled not only in user experience but also search engine optimization. So in the case of websites, we are able to integrate on-page SEO techniques into your website for optimal search engine presence. Your or our marketing consultants would also advise about points of entry (landing pages), any specific content that might be necessary, and adherence of information architecture with the search engine marketing (SEM) campaign as a whole.